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[Review] SK - Polo

I always like hearing someone's backstory. Not just that but hearing about multi-talented people. So when hearing Bronx-based NJ native, ‘SK’ is a singer, writer, rapper, guitarist, engineer and producer I was intrigued.
(Essince fun fact: SK played acoustic open mics 4 to 5 nights a week in Boston and was the lead guitarist in an old school funk/R&B band. I'd love to hear that!)

She went to MIT, studied math, and was an All-American athlete but switched focus to music after a few surgeries. Which is rough but glad she found another outlet for her energy. But sports appreciation is a lifelong trait (as some of you know I now own a professional basketball team. We sponsored an AAU tournament today and seeing all the kids playing reminded me of my AAU days.

But back to SK, Her new single “Polo” is a great example of her balanced influences. First listen I wasn't sure what I thought but after giving it a few more listens and particularly to her delivery and rhyme scheme it really grew on me. Making a commercially appealing song isn't easy. Oftentimes it comes off Forced. But I like "Polo". SK has a nice voice and her delivery is on point as is wordplay. Give it a listen/view below and let me know what you think!

Follow Sk on IG @sk_musiq & Twitter @skqmusiq


Gavlyn x Reverie x Vel The Wonder - "Looking Back" MV

The future is female and it's Latina. Honored to know/work with these ladies (including director/editor, Enkrypt). I've been working with Reverie for a few years and seen her growth first hand. But through her I got hip to Gavlyn and Vel the Wonder (who's performing at our upcoming TAP Music Festival and conference in San Diego April 14th) and been watching them since like 2012 ish??

Anyway, these ladies work hard and are building empires and also laying foundations and making blueprints for independent success. If you aren't paying attention to how LA's getting down then you're missing out.

Check out Gav's new DJ Hoppa-produced single" Looking back" below.

Twitter: @HiiGavlyn | @VelTheWonder | @ReverieLove | @Enkrypt_la
IG: @gavlynnn | @vel_nine | @ReverieLove | @enkryptlosangeles

Apple Music


The Connected Experience: First Podcast ALBUM??

You've read correctly, babies. My guys, twin serial entrepreneurs AJ & SJ Jackson have released the industry's FIRST podcast ALBUM! They have some dope interviews with people like podcast host Premium Pete of the “Premium Pete Show”, Platinum Producer Pay Cash (Jeezy, Lil Wayne, Big Sean), former drug kingpin Freeway Ricky Ross, and more!

It starts with intros then the next track is the interview. Check out some samples below via Tidal. Listen on Spotify here and follow @TCEpod on Social Media!


PRhyme (Royce da 5’9 & DJ Premier) "Rock It"

Back in effect rocking this new Rock It. Royce da 5'9" and DJ Premier make an awesome team. Check our their new single below.

Royce da 5’9 and DJ Premier share their 2nd single from the upcoming sophomore PRhyme album, “Rock It” (out March 16th).


"Do Your Thing" playlist

Got hip to a new platform called SoundsGood which allows me to connect my audio accounts and sync playlists across all platforms. REALLY digging this. Made a first one with some slappers and working on syncing more and growing with the platform. Want to listen via your spotify? Click the icon. Want to watch the VIDEOS on Youtube? Click THAT icon!

This is smooth. Just like this playlist. So "do your thing".


Nipsey Hussle - "Dedication" ft Kendrick Lamar

Nipsey Hussle is back with his new single off his new "Victory Lap" album, "Dedication" featuring fellow CA-MC, Kendrick Lamar.

Nipsey's showing everyone the blueprint for indie success for music to crypto currency and everything in between.

Hip-Hop In: Germany (the Tinder edition)

Good old Online-Dating. I was talked into starting a profile on Bumble recently. Never did the tindering or matching or plenty of fishing, but I'm giving Bumble a whirl (the women have to make the first move which is kinda dope). BUT, back to the topic at hand. Hip-hop and more importantly international hip-hop from the good people of Deutschland. Check it out:

Alidaxo started as a hip-hop act in 2015, since then Mischa, Erdi and Seppo have been transforming themselves under the direction of producer Dennis Brzoska (Susanne Blech, Urbanatix). They combine their songs with pop, indie rock and electrical sounds. The trio often incorporates German wordplays to illustrate daily life and captures irony to criticise society. Their newest single “Tinder for one” uses plenty of wit, cliché, prejudice to describe the significant features of the phenomenon of online dating.

Click Here to see Past international Editions of "Hip-Hop In"


I Wanna Be Your Lover

Hey. Sorry I've been absent lately. But, you've been on my mind. Sometimes a man needs space to be a man and find himself before he can truly give you what you need, you know? That doesn't mean all of it has been for me, it's really been for you. I get distracted with life sometimes but an empty pitcher can't fill any glasses, can it. But Essince has plenty to give you, baby.

I'll let my friend put it in words better than I can. Happy Valentine's day.


Crypto Until Infinity (episode 1)

I met DJ in college and aside from many mutual music/non-music interests, he's just a cool dude. Very driven. We were both featured in our school paper together and I'd LOVE for them to do a follow up because we've done some awesome stuff since. One of MANY things he's done is his interest/success in crypto-currency. he recently launched a podcast on the Bitcoin Podcast Network. Check out information and some DOPE music below.

In the first episode of the Bitcoin Podcast Network’s music broadcast, Crypto Until Infinity, host DJsNeverEndingStory explains the freedoms and monetary benefits of being an independent artist with music on the blockchain. Musicoin is compared to traditional streaming services like Spotify with an emphasis on royalty payout. Enjoy the music from this premiere episode with all beats produced by DJsNeverEndingStory.

Music Tracklist
00:01:16 – DJsNeverEndingStory – Stoney Mountain (Alexvnder Remix)
00:12:25 – DJsNeverEndingStory – Floating Halcyon
00:14:35 – DJsNeverEndingStory – Bonfire
00:17:28 – DJsNeverEndingStory – Stoney Mountain
00:19:45 – DJsNeverEndingStory – Lost and Forgotten
00:22:05 – DJsNeverEndingStory – She Loves The Producer
00:24:30 – DJsNeverEndingStory – Until Infinity
00:30:00 – DJsNeverEndingStory – 2 Rover Trucks


Nipsey Hussle x YG - "Last Time That I Checc'd" MV

Nipsey Hussle has been killing it. I've always been a fan of his music but his business acumen is not only a testament to him earning his "hussle" but a blueprint to independent success! (Remember his crypto currency investments?).

His new album "Victory Lap" is coming but the single "Last Time That I Checc'd" with YG just dropped. Check the video and pre-order below.



Shakka - "Heart The Weekend" | A COLORS SHOW

I was browsing youtube, more particularly my Watch Later feed and I was re-watching this amazing video from an English singer in the Colors series and let it ride through other COLORS videos and stumbled across this from Shakka. I love this super dope, upbeat track. I could listen to it all day...makes me feel good on the inside.

So I'm gonna play it again. I've decided it.


Gavlyn & DJ Hoppa are "Thankful" [MV]

Big up to Gavlyn who has been Doing. Her. Thing this year. Really proud of her movements. Some of you know I played Saxophone since I was a kid so this is super funky smooth. Big up, Gav & Hoppa. Keep doing your thing. Check out the new video below.

Be thankful.

Shot & Directed by DJ Hoppa
Live Show Footage shot by Brian Buckley
Edited by Jesse Ray Diamond
Joe Mehrab on the Saxophone

Twitter: @HiiGavlyn | @DJHoppa
IG: @gavlynnn | @djhoppa


Guess who's back in time for Xmas

Dang, I'm sorry y'all. It's been a WILD...I was going to say past couple months but let's be real, this whole year has been nutso. I started a professional basketball team (yep. Click that link) as well as my work with Viral Sensation, Layla Khepri and I kinda got lost in the sauce.

BUT, fear not, mes ami, Essince Claus is here bearing gifts. Gifts of raps. Gift Raps.

It's time for the annual re-release of my super dope Christmixtape with DJ Flaco Flash showcasing some of the best Holiday Hip-hop! Snoop, Eazy E, Run DMC and more provide the HOliday cheer we all need this year.

Don't say I never gave you nuthin'.

XOXO - Essince

(song titles appear as they play)